Schultz, Mike, 1974-

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Second edition. - Hoboken, NJ : Wiley, 2009 - xv, 352 pages ; 24 cm

Includes index.

9781118604342 (cloth)


Service industries
Branding (Marketing)
Marketing.

Quản lý chung Quản lý tiếp thị

658.8 / SCH