Wirtz, Jochen
Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock - 9th Edition - London : Publishing, 2022 - 665 p. ; 28 cm + Includes Teacher's Manual
9781944659820 1.224.000 VNĐ
Marketing
Management
Service industries
Customer services
Marketing dịch vụ
658.8 / WIR
Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock - 9th Edition - London : Publishing, 2022 - 665 p. ; 28 cm + Includes Teacher's Manual
9781944659820 1.224.000 VNĐ
Marketing
Management
Service industries
Customer services
Marketing dịch vụ
658.8 / WIR