000 -LEADER |
fixed length control field |
01666nam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
VNU120131301 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200924215234.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120312s2009 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470164938 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ISVNU |
Language of cataloging |
vie |
Transcribing agency |
ISVNU |
Description conventions |
aaacr2 |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
MARC country code |
xxc |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
ROS 2009 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Rosen, Richard G. |
245 10 - TITLE STATEMENT |
Title |
Convergence marketing : |
Remainder of title |
combining brand and direct for unprecedented profits / |
Statement of responsibility, etc. |
Richard G. Rosen ; with Jane Rosen. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
c2009 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xv, 187 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Pt. I |
Title |
Convergence of Brand and Direct -- Ch. 1 |
-- |
Why Convergence Marketing? -- Ch. 2 |
-- |
Getting to Convergence: With the Common Language of Respect -- Ch. 3 |
-- |
Convergence -- Pt. II |
-- |
Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 |
-- |
Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 |
-- |
Sales Cycle and Customer Dialogue -- Ch. 6 |
-- |
The Ask and the Offer -- Ch. 7 |
-- |
Expected Value of the Individual -- Ch. 8 |
-- |
Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 |
-- |
The Brand-Interaction Accelerator -- Pt. III |
-- |
Performance and Balance -- Ch. 10 |
-- |
Zen and the Art of...the Motorcycle Story -- Ch. 11 |
-- |
A Few More Case Studies -- Ch. 12 |
-- |
The Last Word. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Direct marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Hàng hóa |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Thương hiệu |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tiếp thị |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rosen, Jane. |
912 ## - |
-- |
Trịnh Thị Bắc |
913 ## - |
-- |
Khoa Quốc tế 01 |
914 ## - |
-- |
Hoàng Yến2 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Sách tham khảo |