Integrated marketing communications / (Record no. 4796)

000 -LEADER
fixed length control field 01014nam a2200349 a 4500
001 - CONTROL NUMBER
control field VNU120133932
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120525s2008 xxk|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077111206
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077111205
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxk
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) OUW 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ouwersloot, Hans.
245 10 - TITLE STATEMENT
Title Integrated marketing communications /
Statement of responsibility, etc. Hans Ouwersloot and Tom Duncan
250 ## - EDITION STATEMENT
Edition statement European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 523 p. :
Other physical details ill. ;
Dimensions 27 cm.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản lý tiếp thị
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Truyền thông
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Duncan, Tom,
Fuller form of name (Thomas R.)
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Lê Thị Thanh Hậu
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 25/05/2012 1   658.8 OUW 2008 E-B7/04365 01/07/2016 23/10/2019 Sách tham khảo