Словарь терминов и понятий рекламы и связей с общественностью (Public relations) / (Record no. 5460)

000 -LEADER
fixed length control field 01867nam a2200337 a 4500
001 - CONTROL NUMBER
control field VNU120134672
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120616s2007 ru |||||||||||||||||rus||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9785209025122
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title rus
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code ru
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Edition number 14
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 302.2
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) БАЛ 2007
094 ## -
-- 81.2Р-96
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Балыхина, Т.М.
245 10 - TITLE STATEMENT
Title Словарь терминов и понятий рекламы и связей с общественностью (Public relations) /
Statement of responsibility, etc. Т.М. Балыхина, С.Г. Костина, С. М. Харлицкий
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. M. :
Name of publisher, distributor, etc. РУДН,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent 135 c.
520 ## - SUMMARY, ETC.
Summary, etc. Основная цель книги - систематизация и семантизация терминоло-гических единиц обозначенной области знания и деятельности. Материал для словаря отбирался из обширной учебно-научной литературы по про-блемам рекламы и связей с общественностью отечественных и зарубеж¬ных исследователей. Для рекламистов, специалистов по связям с общественностью, преподавателей и учащихся бизнес-школ, а также всех интересующихся PR-технологиями.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Giao tiếp xã hội
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Ngôn ngữ giao tiếp
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Phương tiện truyền thông
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quảng cáo
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Костина, С.Г.,
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Харлицкий, С. М.
912 ## -
-- Phạm Thị Yên
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Lê Thị Thanh Hậu
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Sách tiếng Nga 16/06/2012 1   302.2 БАЛ 2007 R-B7/00554 23/09/2019 23/10/2019 Sách tham khảo