Copywriting for the electronic media : (Record no. 6212)
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000 -LEADER | |
---|---|
fixed length control field | 01040nam a2200325 a 4500 |
001 - CONTROL NUMBER | |
control field | VNU070135444 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200924215437.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070414s2006 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0534629148 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ISVNU |
Language of cataloging | vie |
Transcribing agency | ISVNU |
Description conventions | aaacr2 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE | |
MARC country code | xxc |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.13/2 |
Edition number | 22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 659.13 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MEE 2006 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Meeske, Milan D. |
245 10 - TITLE STATEMENT | |
Title | Copywriting for the electronic media : |
Remainder of title | a practical guide / |
Statement of responsibility, etc. | Milan D. Meeske. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Belmont, CA : |
Name of publisher, distributor, etc. | Thomson/Wadsworth, |
Date of publication, distribution, etc. | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 312 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | Access card for free 4-month subscription to Infotrak (college ed.) inserted. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. [305]-306) and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising copy. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Broadcast advertising. |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Phương tiện truyền thông |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | Quảng cáo |
912 ## - | |
-- | Trịnh Thị Bắc |
913 ## - | |
-- | Khoa Quốc tế 01 |
914 ## - | |
-- | Nguyễn Thị Hòa1 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách tham khảo |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 14/04/2007 | 1 | 659.13 MEE 2006 | E-B7/06340 | 23/09/2019 | 23/10/2019 | Sách tham khảo | ||
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 15/04/2007 | 1 | 659.13 MEE 2006 | E-B7/06023 | 23/09/2019 | 23/10/2019 | Sách tham khảo | ||
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 15/04/2007 | 1 | 659.13 MEE 2006 | E-B7/06024 | 23/09/2019 | 23/10/2019 | Sách tham khảo | ||
N/A | N/A | N/A | N/A | Thư viện Trường Quốc tế - Cơ sở Hacinco | Thư viện Trường Quốc tế - Cơ sở Hacinco | Kho STK tiếng Anh | 15/04/2007 | 1 | 659.13 MEE 2006 | E-B7/06025 | 23/09/2019 | 23/10/2019 | Sách tham khảo |