Marketing management : (Record no. 7835)

000 -LEADER
fixed length control field 01007nam a2200301 a 4500
001 - CONTROL NUMBER
control field VNU150137697
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120309s2009 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381138
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PET 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Irwin,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 782 p. :
Other physical details ill., color map ;
Dimensions 26 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Helps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
912 ## -
-- Nguyễn Thị Dung
913 ## -
-- Khoa Quốc tế 01
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 14/10/2015 1   658.8 PET 2009 E-B7/07397 23/09/2019 23/10/2019 Sách tham khảo