International marketing : an SME perspective / Seán De Búrca, Richard Fletcher, Linden Brown.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 DEB 2004 | Available | TVB.1/01908 |
E-B7/04637 (original, 2.114.126đ)
"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET.
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