Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 BAS 2008 | Available | E-B7/04521 |
Includes bibliographical references and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor’s new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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