Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 BIC 2000 | Available | E-B7/06570 |
E-B7/06570 (original, 1.694.000đ)
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.
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