International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.
Material type: TextLanguage: English Publication details: London : International Thomson Business, 1999Edition: 2nd edDescription: 576 p. : ill. ; 25 cmISBN: 1861524722Subject(s): Export marketing -- Management -- Case studies | Export marketing -- Management | Marketing | Quản lý | Tiếp thị xuất khẩuDDC classification: 658.848Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo |
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 DOO 1999 | Available | E-B7/01180 |
Includes index.
Previous ed.: published as by Chris Phillips, Isobel Doole and Robin Lowe. London: Routledge, 1994.
Includes bibliographical references and index.
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