Consumer behavior : buying, having, and being / Michael R. Solomon
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TextLanguage: English Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009Edition: 8th ed. , International edDescription: 720 p. : 28 cmISBN: 0135153360; 9780135153369Subject(s): Consumer behavior | Market surveys | Hành vi tiêu dùng | Marketing | Tiếp thịDDC classification: 658.8342 Summary: For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 SOL 2009 | Available | E-B7/07211 |
Total holds: 0
For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences
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