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141.
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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Kerin, Roger A | Hartley, Steven William | Rudelius, William. Edition: 5th ed.Material type:  Text Language: English Publication details: New York, NY : McGraw-Hill Education, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KER 2013 (2).
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142.
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The book of business awesome : how engaging your customers and employees can make your business thrive by Stratten, Scott. Material type: Text Language: English Publication details: New York, NY : John Wiley & Sons, Inc., 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 STR 2012 (1).
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143.
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Marketing communications : interactivity, communities and content / Chris Fill by Fill, Chris. Edition: 5th ed.Material type: Text Language: English Publication details: England : Pearson, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 FIL 2009 (5), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FIL 2009 (2).
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144.
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 6th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow : Pearson Education Limited, 2016Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 CHA (5).
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145.
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Khác biệt hay là chết = Differentiate or die / Jack Trout, Phạm Thảo Nguyên - dịch by Trout, Jack | Phạm Thảo Nguyên - dịch. Material type: Text; Format:
print
Language: Vietnamese Publication details: Tp. Hồ Chí Minh: Nxb. Tp. Hồ Chí Minh ; Công ty Văn hoá Sáng tạo Trí Việt, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 TRO (1).
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146.
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Tiếp thị 4.0 : Dịch chuyển từ truyền thống sang công nghệ số = Marketing 4.0 : Moving from traditional to digital / Philip Kotler, Hermanwan Kartajaya, Iwan Setiawan, Nguyễn Khoa Hồng Thành - dịch, Hoàng Thuỳ Minh Anh - dịch, Nguyễn Quỳnh Như - dịch by Kotler, Philip | Setiawan, Iwan | Kartajaya, Hermanwan | Nguyễn Khoa Hồng Thành - dịch | Hoàng Thuỳ Minh Anh - dịch | Nguyễn Quỳnh Như - dịch. Material type: Text; Format:
print
Language: Vietnamese Publication details: Tp. Hồ Chí Minh: Nxb. Trẻ, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT (1).
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147.
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Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush. by Burns, Alvin C | Veeck, Ann | Bush, Ronald F. Edition: 8th edition, Golobal editionMaterial type: Text; Format:
print
Language: English Publication details: Harlow, Essex : Pearson Education, 2017Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 BUR 2017 (9), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.83 BUR 2017 (1).
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148.
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Marketing trên một trang giấy / Philip Kotler, Hạnh Phan - dịch by Kotler, Philip | Hạnh Phan - dịch. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Vietnamese Publication details: H.: Lao động ; Công ty Văn hoá và Truyền thông 1980 Books, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT (1).
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149.
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Built in social : essential social marketing practices for every small business / Jeff Korhan. by Korhan, Jeff, 1957-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Canada : John Willey & Sons, 2013Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOR (1).
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150.
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Global marketing / Mark C. Green, Warren J. Keegan by Keegan, Warren J | Keegan, Warren J. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 GRE 2020 (1).
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151.
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Retailing / Patrick M. Dunne, Robert F. Lusch, James R. Carver by Dunne, Patrick M | Lusch, Robert F | Carver, James R. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Mason, OH : South-Western Cengage Learning, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.87 DUN (1).
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152.
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Digital business and E-commerce management : strategy, implementation and practice / Dave Chaffey by Chaffey, Dave, 1963-. Edition: 6th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow : Pearson, 2015Online access: Click here to access online Availability: No items available : Checked out (1).
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153.
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Marketing communications : an integrated approach / Paul R. Smith, Ze Zook by Smith, Paul R, 1957- | Zook, Ze. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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154.
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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
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155.
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HBR's 10 must reads on sales. by Zoltners, Andris A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2017Other title: On sales | HBR's ten must reads on sales.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HBR (4).
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156.
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The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by Reichheld, Frederick F | Markey, Rob | Reichheld, Frederick F. Edition: Rev. and expanded ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Press, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FRE (2).
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157.
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The network imperative : how to survive and grow in the age of digital business models / Barry Libert, Megan Beck, Jerry Wind. by Libert, Barry [author.] | Beck, Megan | Wind, Yoram. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LIB (1).
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158.
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood. by Sweetwood, Adele [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ADE (1).
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159.
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Uncommon service : how to win by putting customers at the core of your business / Frances Frei, Anne Morriss. by Frei, Frances | Morriss, Anne. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 FRE (1).
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160.
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Smart business : what Alibaba's success reveals about the future of strategy / by Ming Zeng. by Zeng, Ming [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ZEN (1).
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