Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type: TextLanguage: English Publication details: Homewood, IL : Irwin, c1991Edition: 5th edDescription: xvi, 815 p. : ill. ; 25 cmISBN: 0256088322Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Ra quyết định | Tiếp thịDDC classification: 658.8No physical items for this record
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