Strategic Innovation : new game strategies for competitive advantage / Allan Afuah.
Material type:
TextLanguage: English Publication details: Taylor & Francis : Routledge, 2009Edition: 1st, edDescription: xix, 482 p. ; 28 cmISBN: 9780415997829Subject(s): Strategic Innovation | Innovation | Quản trị đổi mới | Đổi mớiDDC classification: 658.4063 Online resources: Click here to access online Summary: Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:
- How to develop strategy in the face of change
- A detailed framework for assessing the profitability potential of a strategy or product
- Consideration of how both for-profit and non-profit organizations can benefit from new game strategies.
With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.4063 AFU 2009 | Available | TVB.1/02133 | ||
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Sách tham khảo
|
Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.4063 AFU 2009 | Available | TVB.1/01982 |
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including:
- How to develop strategy in the face of change
- A detailed framework for assessing the profitability potential of a strategy or product
- Consideration of how both for-profit and non-profit organizations can benefit from new game strategies.
With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovation will complement courses in strategy, and technology and innovation.
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