|
|
1.
|
Public relations : the profession and the practice / Dan Lattimore ... [et al.]. by Lattimore, Dan. Edition: 3rd ed.Material type:  Text Language: English Publication details: Boston : McGraw-Hill Higher Education, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.2 PUB 2008 (2).
|
|
|
2.
|
Think public relations / Dennis L. Wilcox ... [et al.] by Wilcox, Dennis L. Edition: 2nd ed. , New international ed.Material type: Text Language: English Publication details: Harlow, England : Pearson, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.2 THI 2014 (20).
|
|
|
3.
|
100 ý tưởng PR tuyệt hay = Một trăm ý tưởng PR tuyệt hay : từ những công ty hàng đầu trên khắp thế giới / Jim Blythe ; Ngd. : Mạc Tú Anh, Hoàng Dương by Blythe, Jim | Hoàng Dương [biên dịch] | Mạc, Tú Anh [biên dịch]. Edition: Tái bản lần thứ 1Material type: Text Language: Vietnamese Original language: English Publication details: TP. Hồ Chí Minh : Nxb. Trẻ, 2014Other title: 100 great PR ideas = One hundred great PR ideas.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.2 BLY 2014 (1).
|
|
|
4.
|
Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
|
|
|
5.
|
The public relations writer's handbook : the digital age / Merry Aronson, Don Spetner, Carol Ames. by Aronson, Merry | Spetner, Don | Amos, Carol. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: San Francisco, CA : Jossey-Bass, 2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.2 ARO (1).
|
|
|
6.
|
Renegades write the rules : how the Digital Royalty use social media to innovate / Amy Jo Martin. by Martin, Amy Jo, 1979-. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: San Francisco : Jossey-Bass, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.2 MAR (1).
|
|
|
7.
|
Public Relations : The Profession and the Practice / Dan Lattimore, Otis Baskin, Suzette Heiman by Lattimore, Dan | Baskin, Otis W | Aronoff, Craig E. Edition: 4th EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : McGraw-Hill, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: LAT (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 659.2 LAT 2012 (1).
|
|
|
8.
|
Public Relations / Chiara Valentini by Valentini, Chiara. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Boston : De Gruyter Mouton, 2021Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: VAL (1).
|
|
|
9.
|
Cases in Public Relations Management : The Rise of Social Media and Activism / Patricia Swann by Swann, Patricia. Edition: 2nd editionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Routledge, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc (1).
|
|
|
10.
|
The Global PR Revolution : How Thought Leaders Succeed in the Transformed World of PR / Maxim Behar by Behar, Maxim. Material type: Text; Format:
print
Language: English Publication details: NY : Allworth, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 659.2 BEH 2019 (6).
|
