Kingsnorth, Simon
Digital Marketing Strategy: An Integrated Approach to Online Marketing / Simon Kingsnorth - 3rd Edition - New York : Kogan Page, 2022 - 399 p. ; 28 cm.
TVB.1/00463
(orginal)
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
9781398605978
Electronic commerce
Management Internet marketing
Thương mại điện tử Tiếp thị số
658.8 / KIN
Digital Marketing Strategy: An Integrated Approach to Online Marketing / Simon Kingsnorth - 3rd Edition - New York : Kogan Page, 2022 - 399 p. ; 28 cm.
TVB.1/00463
(orginal)
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
9781398605978
Electronic commerce
Management Internet marketing
Thương mại điện tử Tiếp thị số
658.8 / KIN
