Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, 2011 - liii, 746 p. : ill. ; 28 cm.
Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
9780073529936
Marketing
Marketing Tiếp thị
658.8
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, 2011 - liii, 746 p. : ill. ; 28 cm.
Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
9780073529936
Marketing
Marketing Tiếp thị
658.8
