Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, 2011Edition: 10th edDescription: liii, 746 p. : ill. ; 28 cmISBN: 9780073529936Subject(s): Marketing | Marketing | Tiếp thịDDC classification: 658.8 Summary: Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 KER 2011 | Available | E-B7/06899 |
Total holds: 0
Continues a tradition of leading the market with content presented in a conversational student-oriented style. This text is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program
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