Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 7th ed. - New York : McGraw-Hill Education, cop., 2018 - xxviii, 514 p. ; 28 cm.
9780078112102
Service industries
Marketing
Customer services
Quản lý tiếp thị Dịch vụ khách hàng
658.8 / ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 7th ed. - New York : McGraw-Hill Education, cop., 2018 - xxviii, 514 p. ; 28 cm.
9780078112102
Service industries
Marketing
Customer services
Quản lý tiếp thị Dịch vụ khách hàng
658.8 / ZEI
