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41.
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Web marketing all-in-one for dummies(r) / John Arnold ... [et. al]. by Arnold, John, 1972-. Edition: 1st ed.Material type:  Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Other title: Web marketing for dummies.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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42.
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Sales management : concepts and cases. International student version / William L. Cron, Thomas E. DeCarlo. by DeCarlo, Thomas E, 1949- | Cron, William L. Edition: 10th ed.Material type: Text Language: English Publication details: New York : Wiley, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DAL 2010 (1).
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43.
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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- | Traver, Carol Guercio. Edition: 6th ed.Material type: Text Language: English Publication details: Boston. : Pearson Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LAU 2010 (1).
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44.
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Marketing to the social web : how digital customer communities build your business / Larry Weber. by Weber, Larry. Edition: 2nd ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WEB 2009 (1).
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45.
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Marketing management : an Asian perspective / Philip Kotler ... [et al.]. by Kotler, Philip. Edition: 5th ed.Material type: Text Language: English Publication details: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2009 (1).
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46.
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Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin. by Baskin, Jonathan Salem. Material type: Text Language: English Publication details: New York : Business Plus, 2008Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 BAS 2008 (1).
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47.
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Creating market insight : how firms create value from market understanding / Brian D Smith, Paul G. Raspin. by Smith, Brian D., (Brian David), 1961- | Raspin, Paul G. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMI 2008 (1).
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48.
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Lead, sell, or get out of the way : the 7 traits of great sellers / Ron Karr. by Karr, Ron, 1956-. Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.85 KAR 2009 (1).
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49.
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Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. by Rosen, Richard G | Rosen, Jane. Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ROS 2009 (1).
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50.
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Managing customers profitably / Lynette Ryals. by Ryals, Lynette. Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 RYA 2008 (1).
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51.
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Retail business kit for dummies / by Rick Segel. by Segel, Rick. Edition: 2nd ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SEG 2008 (1).
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52.
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Auditing markets, products, and marketing plans / David Parmerlee by Parmerlee, David | American Marketing Association. Series: American Marketing Association marketing toolboxMaterial type: Text Language: English Publication details: Lincolnwood, Ill. : NTC Business Books, c2000Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PAR 2000 (1).
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53.
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Conversations with marketing masters / Laura Mazur, Louella Miles. by Mazur, Laura | Miles, Louella. Material type: Text Language: English Publication details: Chichester ; Hoboken, NJ : John Wiley, 2007Online access: Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 MAZ 2007 (1).
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54.
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Brand management 101 : 101 lessons from real-world marketing / Mainak Dhar. by Dhar, Mainak. Material type: Text Language: English Publication details: Singapore : Wiley (Asia), 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DHA 2007 (1).
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55.
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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by Chopra, Sunil, 1960- | Meindl, Peter, 1970-. Edition: 4th ed.Material type: Text Language: English Publication details: Boston : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.7 CHO 2010 (1).
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56.
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Strategic market management / David A. Aaker by Aaker, David A. Edition: 8th ed.Material type: Text Language: English Publication details: Hoboken, NJ : John Wiley & Sons, c2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 AAK 2008 (1).
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57.
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Service management and marketing : customer management in service competition / Christian Grönroos. by Grönroos, Christian, 1947-. Edition: 3rd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 GRO 2007 (1).
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58.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by Donaldson, Bill, 1948- | O'Toole, Tom, 1966-. Edition: 2nd ed.Material type: Text Language: English Publication details: Chichester, England ; Hoboken, NJ : Wiley, c2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DON 2007 (1).
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59.
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Principles of marketing / Philip Kotler, Gary Armstrong by Kotler, Philip | Armstrong, Gary (Gary M.). Edition: 13th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2010 (2).
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60.
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Consciences sous influence : publicité et genèse de la société de consommation / Stuart Ewen ; traduit de l'américain par Gérard Lagneau by Ewen, Stuart | Lagneau, Gérard, 1932-. Material type: Text Language: French Publication details: Paris : Aubier-Montaigne, 1983Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 EWE 1983 (1).
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