Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
Material type: TextPublication details: Hoboken, NJ : Wiley, 2009Edition: Second editionDescription: xv, 352 pages ; 24 cmISBN: 9781118604342 (cloth)Subject(s): Service industries | Branding (Marketing) | Marketing | Quản lý chung | Quản lý tiếp thịDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo |
Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 SCH | Available | E-B7/08679 |
Total holds: 0
Includes index.
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