|
1.
|
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. by Parente, Donald. Edition: 3rd ed.Material type: Text Language: English Publication details: Mason, Ohio : Thomson/South-Western, c2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 PAR 2004 (1).
|
|
2.
|
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text Language: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 CLO 2010 (1).
|
|
3.
|
Hey, Whipple, squeeze this! : a guide to creating great ads / Luke Sullivan. by Sullivan, Luke. Edition: 3rd ed.Material type: Text Language: English Publication details: Hoboken, N.J. : Wiley, c2008Online access: Table of Contents Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.13 SUL 2008 (1).
|
|
4.
|
How to market, advertise, and promote your business or service in your own backyard / Tom Egelhoff. by Egelhoff, Tom. Material type: Text Language: English Publication details: Hoboken, N.J. : John Wiley & Sons, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 EGE 2008 (1).
|
|
5.
|
Ogilvy on advertising / David Ogilvy. by Ogilvy, David, 1911-1999. Edition: 1st American ed.Material type: Text Language: English Publication details: New York : Crown, c1983Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 OGI 1983 (1).
|
|
6.
|
Copywriting for the electronic media : a practical guide / Milan D. Meeske. by Meeske, Milan D. Edition: 5th ed.Material type: Text Language: English Publication details: Belmont, CA : Thomson/Wadsworth, 2006Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.13 MEE 2006 (4).
|
|
7.
|
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Belch, George E., (George Edward), 1951- | Belch, Michael A. Edition: 9th ed., Global ed.Material type: Text Language: English Publication details: New York : McGraw-Hill/Irwin, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 BEL 2012 (13), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 659.1 BEL 2012 (7).
|
|
8.
|
Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi. by Bickerton, Pauline. Edition: 2nd ed.Material type: Text Language: English Publication details: London; New York : Butterworth-Heinemann, 2010Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BIC 2000 (1).
|
|
9.
|
Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. by Wind, Yoram [author.] | Hays, Catharine. Edition: Second edition.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).
|
|
10.
|
Youthnation : building remarkable brands in a youth-driven culture / Matt Britton. by Britton, Matt, 1975- [author.]. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Other title: Youth nation.Online access: Contributor biographical information | Table of contents only Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.827 BRI (2).
|
|
11.
|
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. by Dempster, Craig | Lee, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, 2015Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DEM (1).
|
|
12.
|
Social Media Marketing / Tracy L. Tuten, Michael R. Solomon by Tuten, Tracy L | Solomon, Michael R. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: London : SAGE Publications Ltd, 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.87 TUT 2018 (1).
|
|
13.
|
Contemporary Advertising and Integrated Marketing Communications / Michael F. Weigold by Weigold, Michael F. Edition: 7 thMaterial type: Text; Format:
print
Language: English Publication details: New York: Mc Graw Hill , 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WEI (7).
|